
Welcome to Pure & Simple Direct Cremations
As a family-run funeral directors with over 15 years of experience, we know that every life is unique – and so is the way families wish to say goodbye. That’s why we offer a choice of services to suit your needs. We understand how difficult it is to say goodbye which is why we treat every service with dignity, respect and compassion.
Direct Cremation – a simple, affordable, dignified farewell without the formality of a service. This gives families the flexibility to hold their own personal remembrance in their own time and way.
Traditional Funerals – a time-honoured service that brings family and friends together to reflect, remember, and celebrate the life of your loved one.
Whichever option feels right for you, our caring team will be here with guidance, compassion, and support at every step.
Dignity Without Complexity
What is Direct Cremation?
A direct cremation is a simple, unattended cremation without a service at the crematorium. It allows you to say goodbye in a way that feels right for your family — whether that’s a private gathering at home, a scattering in a meaningful place, or a celebration of life at a later date.
Your loved one is cared for with dignity throughout, and their ashes are returned to you, giving you time to arrange a farewell that truly reflects who they were.
Why Families Choose Us
- Affordable & Transparent – No hidden costs, just one clear price.
- Dignity & Respect – Every person entrusted to us is treated with the utmost care.
- Flexibility – Celebrate your loved one’s life your way, in your own time.
- Simplicity – We handle all the arrangements, easing the burden during a difficult time.
- Compassionate Support – Our team is here to guide you every step of the way.

How It Works
- Contact us – We’re available 24/7 to guide you through the first steps.
- We bring your loved one into our care – with dignity and professionalism.
- We handle all paperwork and arrangements – taking the stress off your shoulders.
- Cremation takes place – in a simple, private, and respectful way.
- Ashes returned to you – so you can remember your loved one as you choose.

Our Direct Cremation Service
Here’s what’s included in our simple package:
- Collection of your loved one into our professional care.
- All necessary paperwork and arrangements handled on your behalf.
- A respectful, unattended cremation at a local crematorium.
- Return of ashes in a simple urn or scatter tube.
- 24/7 support from our caring team.
Frequently Asked Questions
Is direct cremation right for everyone?
Direct cremation is best for families who prefer a private farewell or do not wish to hold a formal service at the crematorium.
Can we hold a memorial later?
Yes — many families choose to celebrate their loved one’s life in their own time, whether through a gathering, scattering, or personal remembrance.
Will my loved one be treated with respect?
Absolutely. We care for every person entrusted to us with dignity, compassion, and professionalism.
Do we need to be present?
No. Direct cremation is unattended, meaning there is no formal ceremony at the crematorium. You are free to create your own farewell in a way that suits you.
How soon will we receive the ashes?
Ashes are usually returned within 7–14 days, depending on location and arrangements.
Our price
We believe in being clear and upfront. Our direct cremation service starts from £1,350, which includes everything listed above.
There are no hidden fees — what you see is what you pay.
Optional extras are available, such as:
- Upgraded urns or keepsakes.
- Delivery of ashes to your home.
- Memorial service planning support.
